100
New Beginnings!
We’re giving 100 aspiring entrepreneurs across Thüringen access to launch-ready online stores and websites, professionally built, fully supported, and free to start.
Why This Matters
Initiative 100 exists to remove the first and hardest set of barriers for new founders in Thüringen: time, tools, and confidence. By pairing a launch-ready website with real guidance, we turn intent into action and help you show up where customers are already looking. That means a credible brand from day one and fewer distractions from the work that actually grows your idea.
When tech complexity drops, momentum rises. You get a clear structure for content, pages built to convert, and ongoing care that keeps everything secure and up to date. Instead of stalling on setup, you learn faster, iterate sooner, and build trust with the people you serve. This is how 100 Online Businesses in Thüringen become 100 new beginnings.
Who It Is For
The 100 Stores Initiative is designed for driven individuals and communities ready to turn ideas into thriving online ventures. Whether you are a student, an aspiring founder, a newcomer building a future, or a local business owner, these stores give you the tools, support, and confidence to succeed.
Students with Ideas
Ambitious learners who want to transform classroom concepts into real world online businesses without facing technical barriers. This is a chance to experiment, gain practical experience, and build something that can be shown to future employers or customers.
Migrants and Newcomers
People bringing fresh perspectives to Germany who want to establish themselves quickly with a strong online presence. A ready to launch store helps you build credibility, connect with your audience, and start selling without long delays.
First Time Founders
Entrepreneurs taking their first step into business ownership who need a clear structure, ongoing support, and tools to grow. With the essentials already in place, you can focus on customers and strategy rather than learning web development from scratch.
Small Businesses Going Online
Local shops and service providers ready to expand their reach and compete in the digital space with a professional storefront. You get a site that is easy to update and ready for marketing so you can attract customers beyond your neighborhood.
From Idea to Impact
Here’s How We Do It
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Launch Ready Website
Clean, mobile-first storefront, essential pages, fast and accessible — with a simple editor guide.
We start by shaping a clean, mobile first storefront that mirrors your brand voice. Content sections are structured for clarity; navigation is trimmed to essentials; and the initial pages go live with a fast, accessible layout. You leave this step knowing your foundation is professional, consistent, and simple to update.
To get there, we apply a proven information architecture, wireframe the key screens, and refine copy so every section has a job to do. Performance best practices including image optimization, caching, and semantic markup are built in from day one, so the site feels quick on any device. We also set sensible defaults for typography, spacing, and color, giving you a design system that keeps everything cohesive as you grow.
Before handover, we walk you through a short content workflow and a straightforward editor guide, so swapping images, launching a new page, or tweaking headlines takes minutes instead of days. The result is a storefront that feels polished without feeling precious, ready for real customers, easy for you to run, and built to scale without redoing the basics.
Ongoing Support
Updates, backups, security, and friendly help — momentum stays high, tech never blocks your day.
After launch we keep everything running smoothly. Updates, backups, and security continue quietly in the background while you stay focused on customers. When you need a quick adjustment or a second opinion, you receive clear answers in plain language. Momentum stays high because you are never left waiting or fighting with technology.
Our Web-Management Service covers proactive monitoring, uptime checks, and patching before small issues turn into problems. We conduct regular performance reviews, clear out the clutter that builds up, and make sure your plugins, themes, and integrations work together seamlessly. If something breaks, we do not just repair it, we explain what happened and how to prevent it so you stay in control. You also have a friendly channel for small improvements such as swapping a banner, adjusting a form, or refining a layout. Think of us as your dependable operations partner, always available, never in the way, keeping everything stable so you can focus on product, service, and sales.
Growth Tools
Analytics for insight, lean forms/bookings for leads, and conversion-minded product layouts.
With the base in place, we add practical features that move the needle, analytics for insight, forms or bookings for leads, and product layouts that nudge action. Everything is measured, so you can see what is working and iterate without guesswork.
We connect privacy friendly analytics, define a couple of simple KPIs, and set up dashboards you will actually read. Lead capture is kept lean, no bloated funnels, just smart forms, calendar booking where useful, and clear calls to action that map to your offers. On the product side, we use proven patterns, crisp images, scannable benefits, social proof, and frictionless checkout touches that reduce drop off.
As signals start coming in, we help you run small experiments, tweak headlines, swap hero sections, A/B test a button label, and measure impact week by week. It is an incremental, data aware approach that compounds, steady improvements that turn attention into action and visitors into customers.
Marketing Kickstart
SEO basics, social kit, first-email plan, and a realistic 30-day cadence you can stick to.
We help you get noticed online right away. You’ll receive a simple starter kit for social media, a first email draft you can send to your audience, and an easy 30-day checklist so you know exactly what to do next. Behind the scenes, we take care of the important setup that makes your website easier to find on Google, like clear page titles, descriptions, and links between your pages.
Your social media kit includes ready-to-use Canva templates, ideas for what to post, and a realistic first-week posting plan. For email, you’ll get a ready-made welcome message and a launch announcement that you can quickly customize, along with tips for subject lines and the best times to send. To keep things simple, you’ll also get a calendar of small daily or weekly tasks—what to post, what to email, and how to reuse one piece of content in different places—so you can stay consistent without extra work.
The result is a clear, step-by-step playbook that replaces confusion with confidence and helps you show up where your customers already spend their time.
Four Step Journey
Four clear moves from first contact to steady growth. Each card explains what happens, why it matters, and how we keep momentum without stress.
Click to Apply
Start with a short form that takes only a minute. Tell us what you want to build, who it is for, and what you hope to achieve next. We read for intent, not polished language.
Start with a short form that takes only a minute. Tell us what you want to build, who it is for, and what you hope to achieve in the next few months. You do not need perfect answers. We read for intent and direction, not polished language.
Right after you apply we send a quick confirmation and offer a time for a friendly call. You will know exactly what will happen next and what you can prepare. This removes doubt and gets you moving with confidence.
Why this step matters. Action turns an idea into a project. Once we see your goals we can shape a plan that fits your time and resources so progress begins immediately.
Consultation
We align on goals, audience, and the smallest useful launch. You leave with a one page plan, dates, roles, and a light checklist for content.
We meet to align on goals, audience, and the smallest useful launch. Together we pick the first pages, the core offer, and one simple success measure that we can track from day one. We keep the conversation practical and clear so decisions are easy.
You leave with a one page plan that lists what we will deliver and what we need from you. It includes dates, responsibilities, and a short checklist for content and images. If you do not have assets yet we provide quick templates and examples.
Why this step matters. Alignment avoids rework. With a shared target and clear roles we shorten the path to launch and keep the experience calm and predictable.
Build and Launch
We design, set up the engine, and prepare content with you. Simple previews for feedback. We handle speed, structure, and access.
We design the layout, set up the engine, and prepare content with you. You review simple previews and give feedback in plain language. We handle structure, layout, speed, and access so everything feels smooth on every device.
Before publishing we run a short list of quality checks for performance, accessibility, forms, and basic analytics. When everything looks right we launch and confirm that the essentials work as expected.
Why this step matters. A clean, working launch builds trust with customers and gives you a solid base for growth. You begin with confidence instead of technical worry.
Grow and Scale
We set up simple analytics and a light marketing plan. Review results together and agree the next small step so improvement never stalls.
We set up simple analytics and a light marketing plan. You send one welcome email, publish a few posts, and make small site tweaks based on data. We review results together and agree on the next small step so improvement never stalls.
Support continues for questions, adjustments, and ideas. You learn what your audience loves and we keep the site healthy with quiet care in the background.
Why this step matters. Small steady moves compound into meaningful results. You reach more customers, keep stress low, and build a habit of consistent progress.
Ready to Start
Apply today and move from idea to a launched store with steady support. We keep the process simple, set a clear plan, and help you get live without stress.